Writing for the Web

Introduction

Comprehension and Eye Tracking on the Web

Writing Good Web Copy and Other Articles on Web Copy

The Law of Dissatisfaction when writing for the web

Writing Headlines for the Web

Writing Press Releases

Writing Effective Search Engine Optimized Copy for the Web

Website Sales Copy

Book Writing Web Content that Works (Interactive Technologies) (Interactive Technologies): Janice (Ginny) Redish: Books

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Writing for the Web

Tab 0 -- Introduction

How to Write for the Web

This is a collection of articles that talk about how writing for the web is different than writing for print and how to make your copy more effective. Writing web copy that is effective for humans and search engines is a bit of an art. These articles should help.

Click on the tabs above to see the articles.

This is a great quote on writing for the web:

"Nobody learns everything all at once. The story has to begin with something compelling enough that you want to learn more about the story. The mistake marketers make is that they tell all the story at once, take it or leave it. People need to realize they have to ensure a unfolding dialogue." -- Seth Godin

http://farm1.static.flickr.com/146/418171859_1a11938b9e.jpg

Tab 1 -- Comprehension and Eye Tracking on the Web

Interesting Article on Eye Tracking and Comprehension

http://www.ojr.org/ojr/stories/070312ruel/

Tab 2 -- Writing Good Web Copy and Other Articles on Web Copy

Click on subtabs above for more great articles on writing good web copy.

Click to add text

http://www.webpronews.com/node/36314/print

Subtab 0 -- 10 Writing Tips for Web Designers

http://www.webdesignerdepot.com/2009/02/10-writing-tips-for-web-designers/

Subtab 1 -- Writing Great Sales Web Copy

http://www.wordtracker.com/academy/writing-kickass-web-copy

Subtab 2 -- 5 Writing Tips for Web Designers

http://www.webdesignerwall.com/general/5-writing-tips-for-web-designers/

Subtab 3 -- 5 Tips for Web Content that Gets Results

http://www.sitepronews.com/archives/2008/feb/4.html

Subtab 4 -- 7 Words that Will Make Your Website Worth Viewing

http://www.sitepronews.com/archives/2009/feb/4.html

Tab 3 -- The Law of Dissatisfaction when writing for the web

http://www.sitepronews.com/archives/2007/jul/6.html

Subtab 0 -- What does your web copy say about you?

http://www.entireweb.com/newsletter/archive/2008/ISSUE442.html

Tab 4 -- Writing Headlines for the Web

http://www.alistapart.com/articles/whoneedsheadlines

Tab 5 -- Writing Press Releases

http://www.sitepronews.com/archives/2007/jun/15.html

Subtab 0 -- Write the Perfect Press Release

http://blog.ezinearticles.com/2009/04/write-the-perfect-press-release.html

Tab 6 -- Writing Effective Search Engine Optimized Copy for the Web

http://www.seo-news.com/archives/2009/mar/26.html

Tab 7 -- Website Sales Copy

http://www.wordtracker.com/academy/writing-kickass-web-copy

Subtab 0 -- Writing Email Marketing Copy That Sells

http://blog.verticalresponse.com/verticalresponse_blog/2009/06/writing-copy-that-sells.html?utm_campaign=Writing%20Email%20Copy%20that%20Sells&utm_medium=Email&utm_source=VerticalResponse&utm_term=Click%20here%20for%207%20more%20copywriting%20suggestions

Tab 8 -- Book Writing Web Content that Works (Interactive Technologies) (Interactive Technologies): Janice (Ginny) Redish: Books

http://www.amazon.com/gp/product/0123694868?ie=UTF8&tag=infrasystems-20&linkCode=xm2&camp=1789&creativeASIN=0123694868

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