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Competitive Analysis
 Binder Author:  BT  | Last updated: 06-20-10  | Views: 6677  | Credits  |  Comments 0  |  Copy
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Introduction
Creating Comparison Charts
For Business Plan
Website Comp Analysis
Market Context
SEO Analysis
Using a Binder for Competitive Analysis
Comprehensive Book on Competitive Analysis: Effective Application of New and Classic Methods: Craig S. Fleisher, Babette E. Bensoussan: Books
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Competitive Analysis


























Tab 0 -- Introduction
Introduction to Competitive Analysis
About this Binder

This binder has some resources for you to use while you are doing your competitive analysis research.

Click on the tabs above to see the sites. 

My own website is in the subtab above.

To use a binder like this one for competitive analysis, please see tab #7 above.





http://farm2.static.flickr.com/1299/1100729667_d68bc56196.jpg
  Subtab 0 -- How to Do Competitive Analysis
http://www.infrasystems.com/writing-competitive-analysis.html
Tab 1 -- Creating Comparison Charts
Click to add title
  • Click to add text
http://www.digital-web.com/articles/competitive_analysis/
Tab 2 -- For Business Plan
http://www.entrepreneur.com/startingabusiness/businessplans/article25756.html
Tab 3 -- Website Comp Analysis
http://www-128.ibm.com/developerworks/webservices/library/us-analysis.html
Tab 4 -- Market Context
http://www.boxesandarrows.com/view/competitive_analysis_understanding_the_market_context
Tab 5 -- SEO Analysis
http://www.entireweb.com/newsletter/archive/2007/ISSUE391.html
  Subtab 0 -- More on SEO
http://www.seo-news.com/archives/2008/mar/6prt.html
Tab 6 -- Using a Binder for Competitive Analysis
Using a Binder for Competitive Analysis
I've done competitive analysist for over 25 years, and this is by far the easiest way to track and deliver competitive analysis.

You can insert your competitors webpages in different tabs and subtabs and include your comments and positioning right next to them - just like this.

For example, put a key competitor's home page in a tab, then put their pricing page in  subtab with your comments. I have even uploaded screen-shots of competitor's pages into subtabs so that I could comment along the side. I can't tell you how much easier this is than creating a word document!

You can make the binder private and add a pass key so that the binder can  be shared with those that you choose.

LiveBinders are free, so stop reading this and build your first competitive binder!
http://www.livebinders.com
Tab 7 -- Comprehensive Book on Competitive Analysis: Effective Application of New and Classic Methods: Craig S. Fleisher, Babette E. Bensoussan: Books
http://www.amazon.com/gp/product/0131873660?ie=UTF8&tag=infrasystems-20&linkCode=xm2&camp=1789&creativeASIN=0131873660
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