Analyzing Web Analytics

Google Analytics

ClickTracks Pro

VisiStat

WebTrends Analytics

Unica

WhosOn

Coremetrics

IndexTools

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Analyzing Web Analytics

Tab 0 -- Google Analytics

Google Analytics

We are currently using Google Analytics (who isn't?) and though it works great for my ecommerce site, it doesn't have enough "path through the site" tracking for a social networking site. We also needed something that would work in 'real time'. The day delay on this package makes it difficult to know what is going on when you have a very active site.

So, I embarked on a Google search of the options. Here is what I found.

(BTW, you can copy this binder if you are also analyzing web analytics. On your copy you can remove my comments and add your own.)

http://www.google.com/analytics/

Subtab 0 --

http://farm1.static.flickr.com/184/436201000_c088a30522.jpg

Tab 1 -- ClickTracks Pro

ClickTracks

No pricing on site - requested pricing (I think - they could make this a little easier) But overall this looks like a great package:

Great path view
Good navigational report
Good page analysis
Visitor profiling that can be combined with navigational report
Robot view of site
Available as either desktop or hosted software

I asked a sales person to contact me but he got back to me two weeks later!

http://www.clicktracks.com/products/pro/hosted.php

Tab 2 -- VisiStat

VisiStat

Yea! A crisp, clear site with an on-line tour that I don't have to register to see. Thank you VisiStat (though I would appreciate a demo that was designed for a 1024x768 screen). Here are the features I like:

Alerts
Visitor identification
Alarms
Good click-path details

Pricing starts at $19.95 a month for 25,000 page views, but I'm afraid we would quickly out grow that. But it is $0.50 per 1000 pageviews after that. With discounts starting at over 250,000 page views.

The sales person was wonderful - Very ontop of things!

http://visistat.com/tour-visistat.php

Subtab 0 -- Comparison of Google vs. VisiStat

http://www.searchengineguide.com/manoj-jasra/web-analytics-c.php

Tab 3 -- WebTrends Analytics

WebTrends

Wow, this website is really overwhelming. There are no videos and you have to register to download a datasheet! Oh my, I need to find a web 2.0 company

http://www.webtrends.com/Products/WebTrendsAnalytics8/Datasheet.aspx

Tab 4 -- Unica

Unica

Well this website is much better than it used to be. But it still is making me register for a demo. Looks like a comprehensive package, but they make you register to get any detail.

http://netinsight.unica.com/products/Web_Analytics.htm

Subtab 0 --

http://farm1.static.flickr.com/184/436201000_c088a30522.jpg

Tab 5 -- WhosOn

WhosOn

Interesting real-time website monitoring though the windows-based view looks a little archaic.

This seems to be designed for live-chat and engaging your visitors. I don't think this is what we are looking for, though the price is reasonable at $45 a month.

http://www.whoson.com/tour1.aspx

Tab 6 -- Coremetrics

Coremetrics

Well, at least this site was easy to navigate. But yet another site that won't tell me about their product without registering on their site. You call this marketing?! You are supposed to engage your prospects, not chase them away.

http://www.coremetrics.com/solutions/web_analytics.php

Tab 7 -- IndexTools

Just bought by Yahoo

Rumors are that Yahoo will be offering this product for free

http://www.indextools.com/

Subtab 0 --

http://farm4.static.flickr.com/3257/2653141002_7f67ef821a.jpg

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